Alejandra Rojas is a Forbes Contributor and financial writer covering personal finance, wealth building, financial literacy, and entrepreneurship for women of color and underrepresented communities. Her writing and expertise have appeared in Forbes, Entrepreneur, Business Insider, Oprah Daily, Parents, Scary Mommy, Newsweek, NBC News Daily, Yahoo Finance, AP News, and more.
Writes For
- Forbes — Forbes Contributor covering financial wellness, wealth building & entrepreneurship
- Entrepreneur — Staff contributor covering money, finance & business growth
- Business Insider — Personal finance and investing contributor
- Parents — Contributing writer
- Scary Mommy — Contributing writer
- Brainz Magazine — Executive Contributor
- The Mother Chapter — Contributing author
Selected Articles
Forbes
Read all of Alejandra’s Forbes articles at forbes.com/sites/alejandrarojas.
Entrepreneur
- These 3 Money Mistakes Derailed My Financial Stability
- 7 Hispanic Business Leaders Reveal Their Top Advice
- Minority Entrepreneurs Face More Economic Disparities
- 5 Money Insights I Wish I Knew About Navigating the Economy
- Celia Cruz: The First Afro-Latina on a U.S. Quarter
- How to Rewire Your Money Habits for Explosive Business Growth
Other Publications
- The 3 Key Steps to Creating a Financial Foundation — Brainz Magazine
- What Is It Like to Raise a Baby and Run a Business? — The Mother Chapter
- As a Latina, I Worried Motherhood Would Destroy My Career. It Empowered Me Instead. — Parents
Media Features & Coverage
Alejandra’s expertise in financial education and wealth building for women of color has been featured across major national and international media outlets:
- NBC News Daily — Financial wellness segment (video — coming soon)
- Oprah Daily — Financial empowerment for women of color
- Business Insider — Personal finance and investing insights
- Yahoo Finance — 4 Money Mindsets to Keep Building Wealth
- Entrepreneur — Entrepreneurship and financial growth
- Authority Magazine — How Journaling Helped Me Be More Calm, Mindful & Resilient
- Entreprenista — Creating Financial Freedom for Women
- KRON4 — Women Entrepreneurs International Women’s Day Feature
- Newsweek — Financial stress and money mindset
- AP News — Financial education coverage
- GOBankingRates — Named Top 100 Money Expert
Podcast & Interview Appearances
Alejandra has been a featured guest on numerous podcasts and media programs discussing financial wellness, healing financial trauma, and wealth building:
- YouTube Interview — Financial Wellness (Oct 2024)
- Healing Financial Wounds: Addressing Financial Trauma (Apple Podcasts, May 2024)
- Financial Trauma Discussion (Spotify, May 2024)
- The Possible Woman Podcast — HerStory (Oct 2024)
- YouTube Interview (Dec 2023)
- YouTube Interview (Oct 2023)
- YouTube Interview (May 2023)
- A Nourishing Place Podcast — The Importance of Healing (May 2023)
About Alejandra’s Writing
As a Forbes Contributor and finance educator, Alejandra Rojas writes to make financial education accessible, relatable, and actionable — especially for women of color, immigrants, and first-generation wealth builders. Her writing covers financial trauma, money mindset, wealth gaps, corporate financial wellness, and building generational wealth.
To inquire about media appearances, interviews, or editorial collaborations, visit the About page or contact Alejandra directly.