Alejandra Rojas has appeared on major television networks, including NBC News Daily, Fox 5 and NBC6 South Florida, as well as reputable media publications such as Oprah Daily, Business Insider, and more, sharing her inspiring story of overcoming financial challenges and offering expertise on transforming one’s relationship with money.
Alejandra Rojas discussed creating a “money care” routine and shared tips for tracking expenses to control spending and monitor financial goals. She also offered insights on fostering open conversations about money.
Published Articles About Alejandra Rojas
Oct 30, 2024 on Business Insider
This article explores Alejandra Rojas’ journey from accumulating credit card debt as a finance professional to becoming debt-free and changing her relationship with money. It highlights the emotional factors behind her overspending, her process of overcoming debt through the snowball method and mindful spending, and how she ultimately gained control of her finances and built a successful business focused on financial education.
September 6, 2024 on Oprah Daily
In this article feature on Oprah Daily, Alejandra Rojas shares that despite a background in finance, she struggled with overspending and debt due to ingrained financial trauma stemming from her Afro-Latina heritage and family history. Recognizing the impact of these experiences on her money mindset, she founded Brown Way To Money to help other women, particularly entrepreneurs, overcome similar challenges.
March 2, 2024 on The Possible Woman Magazine
This interview with Alejandra Rojas, the Afro-Latina founder of Brown Way To Money, explores her entrepreneurial journey and the driving forces behind her passion for financial empowerment. Rojas shares her personal experiences with financial trauma, the challenges she faced launching her business, and how she overcame them to build a successful platform that helps women achieve financial confidence. The interview also delves into Rojas’s strategies for staying ahead in the industry, her approach to learning from setbacks, and her commitment to work-life balance. Furthermore, she discusses the hurdles she faced as an Afro-Latina entrepreneur in the B2B space and the legacy she hopes to leave behind.
May 31, 2024 on Enterprenista.com
This interview with Alejandra Rojas, founder of Brown Way To Money, explores her journey as an Afro-Latina entrepreneur helping women overcome financial trauma. Rojas discusses her unique approach to financial wellness, the challenges she faced launching her business, and her proudest accomplishments. She also shares valuable advice for aspiring entrepreneurs and reveals her future plans for Brown Way To Money.
May 19, 2022 on Medium.com
This interview with Alejandra Rojas, a finance professional and money coach, delves into her lifelong practice of journaling and its profound impact on her personal and professional journey. Rojas shares how journaling helped her overcome childhood challenges, cultivate self-compassion, and gain new perspectives on life and emotions. She also offers valuable insights into her unique journaling methods and how they can foster calmness, mindfulness, and resilience.

