Alejandra Rojas is an entrepreneur, speaker, trauma-informed finance expert, and founder of Brown Way To Money Network, an educational platform that helps women of color build wealth, heal financial trauma, and create sustainable financial independence. With over a decade of experience in corporate, nonprofit, and NGO finance leadership, she bridges institutional finance with entrepreneurship. She is the creator of the BROWN™ Framework, a methodology integrating visibility, emotional healing, and strategic wealth-building for founders scaling beyond $50,000 in annual revenue. Her mission is to redefine financial education by integrating emotional intelligence, visibility, and strategic wealth-building so founders can build profitable businesses without shame or survival mode.
Alejandra Rojas is a certified Trauma Of Money™ practitioner, a Forbes Contributor, a TEDx speaker, and was named one of the Top 100 Money Experts by GoBankingRates. Her work has been featured in Oprah Daily, Business Insider, Huffpost, Newsweek, Yahoo Finance, AP News, and Entrepreneur. She has mentored over 550 women of color throughout her career, and she is currently developing her debut book.
Founder and CEO of The Brown Way To Money Network
Alejandra founded The Brown Way To Money Network to redefine financial education for women of color in business. The platform focuses on financial independence, business strategy, money mindset, and healing from financial trauma. Through podcasting, writing, speaking, and educational programs, she helps entrepreneurs earning $50K+ scale toward six figures and beyond with clarity and confidence. The Network serves as the umbrella organization for her media properties, educational programs, and community initiatives.
Brown Way To Money Academy
The Brown Way To Money Academy houses Alejandra’s courses, masterclasses, and structured programs on financial independence, business strategy, money mindset, and financial trauma. The Academy provides an educational curriculum centered on financial clarity, pricing strategy, revenue growth, and scaling toward six figures and beyond.
Brown Way To Money – Money Talks for Women of Color Entrepreneurs Podcast
The Brown Way To Money Podcast explores financial trauma, entrepreneurship, visibility, and long-term wealth-building strategy. Through solo episodes and interviews, the show examines the emotional and structural dimensions of building financial independence as a woman of color.
Side Hustle IRL Podcast
Side Hustle IRL is a podcast within The Brown Way To Money Network focused on sharing stories and strategies on how people around the world have built at least $ 2,000 per month, and real-world insights into diversifying revenue beyond traditional employment.
Podcaster Since 2019
Alejandra Rojas is the host of The Brown Way To Money Podcast and Side Hustle IRL. Through these platforms, she explores entrepreneurship, financial trauma, income diversification, and the emotional realities of wealth-building.
Forbes Contributor and Financial Writer
Alejandra Rojas is a Contributor at Forbes, where she writes about financial independence, entrepreneurship, financial trauma, and systemic economic barriers affecting women of color founders.
ForbesWomen Latest Articles
Her articles, commentary and expertise have also appeared in:
Oprah Daily, Business Insider, Newsweek, Yahoo Finance, AP News, Entrepreneur
Speaker on Financial Independence, Financial Trauma and Entrepreneurship
Alejandra speaks internationally on financial independence, emotional intelligence with money, and building profitable businesses that align with identity and impact.
Her signature keynote themes include:
- Financial Trauma and Entrepreneurship
- Reclaiming Your Voice with Money
- Navigating Economic Uncertainty as a Founder
- The Emotional Side of Wealth
She has spoken for entrepreneurial communities, corporate groups, and global finance audiences, including participation in TEDx Coolhaven and Money20/20 Amplify.
Alejandra Rojas Journey From Finance Professional to Trauma-Informed Wealth Educator
| Year | Milestone | Achievement |
|---|---|---|
| Adding the Side Hustle IRL Podcast to the roster and expanding speaking and book development | Worked as Finance Manager in nonprofit & NGO sector | Over a decade of financial leadership experience |
| 2018 | Launched Brown Way To Money Podcast (Former The Money Mindset Show) | Entered the public financial education space |
| 2020 | Expanded into national media | Featured in major outlets |
| 2021 | Mentored 1:1 | Dove into the problems of women of color |
| 2023 | Participated in Money20/20 Amplify Certified as a Trauma Of Money Practitioner | Developed BROWN™ Framework |
| 2024 | Rebranded to Brown Way To Money | |
| 2025 | Became a Forbes Contributor Named Top 100 Money Expert | Established recurring column and Named Top 100 Money Expert |
| 2026 | Positioning for a major publishing deal | Positioning for major publishing deal |